Our 100% pure Australian Merino wool products are proudly designed, individually hand dyed and made with love in Australia. Every fibre originates from our farm in Wellington, NSW - ensuring they are unbelievably soft, luxurious and warm. Love Merino products are ethical, sustainable and collectable.

Our holistic system of sustainable land management, humane treatment of our animals, and our involvement in every step of production guarantees ethical practice and minimal environmental impact. We support regional Australia and foster an inclusive community - and we want you to feel part of our family and what we do. We love our Merinos; you'll love our story!

One of the reasons we established the Love Merino brand back in 2015 was to ensure that every fibre of wool in our garments originates from our own farm – Glenwood Merinos. Glenwood was one of the first farms in Australia to become Responsible Wool Standard (RWS) accredited – and we did it independently.

The RWS is a voluntary standard that addresses the welfare of sheep and the land they graze on. It recognises the best practices of farmers; RWS wool comes from farms that have a progressive approach to managing their land, practice holistic animal welfare, ethical processing and manufacturing.