Photo Shoot - Spring 2017

Photo Shoot - Spring 2017

Photo shoots are such exciting times for LoveMerino! Given we usually all work remotely, it’s one of those rare days where we are all physically together and seeing the samples for the first time. Whilst it’s often busy and stressful, somehow it all seems to come together on the day; we’re reviewing samples, sewing samples, herding sheep and planning…

This shoot was extra special as Pip and Norm travelled down from Wellington with two Merino and a lamb! It’s been our dream to bring the Merino to a photoshoot but it’s certainly not an easy 6 hour commute.

As we celebrate our first anniversary since the launch of LoveMerino, we can really appreciate how the collection has really evolved. We’ve built on lots of our best Shibori designs, adding new colours and a men’s collection of dip dyed scarves in browns and blues. Branching out into handmade pom poms and our first poncho was also really exciting, and seeing all these pieces modeled really brought the concept to life. We can’t wait to start wearing them ourselves!


Of course for the shoot to be a success there are lots of people (and animals) we need to thank; Oliver Ford our photographer, Niki Simpson on hair and make up, our two gorgeous models Kirsty and Lucas from Scoop Model Management.  We needed to dress these two models so we called on two Sydney labels we admire for their ethical and sustainable approach to fashion – Good Day Girls and Citizen Wolf. Both brands minimize waste be offering a made to order service for high quality Australian garments in natural fibers. Big thanks also to the lovely team at Stem in Balmain for the loan of all the shoes.

Just for fun, we’ve put together a little behind the scenes video – wait til the end, there’s a terrific out take!

Until next time

Tess xx

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