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Journal

Hi! My name is Pip Smith. Together with my husband Norm and our 5 children, we are the current custodians of our property called ‘Glenwood’. I hope you enjoy reading my journal - tales into country life in Australia, behind the scenes of our brand and insights into sustainable and ethical Merino farming.



Photo Shoot - Spring 2017

Photo Shoot - Spring 2017

Photo shoots are such exciting times for LoveMerino! It’s one of those rare days where we are all physically together and seeing the samples for the first time.
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Meet the Good Day Girls

Meet the Good Day Girls

We caught up with the girls behind Good Day Girl, Sophie and Alexia, to find out more about the company and their love for slow fashion!
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Fashion Revolution

Fashion Revolution

You may have heard of the campaign "Fashion Revolution" – it got our attention as it brings to light the makers behind each garment or label.
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Publisher Textiles

Publisher Textiles

Publisher’s Leichhardt factory is an eclectic dream, full of vintage treasures and typewriters, street art, motorbike parts and even a life size cow perched above the heat setter.
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Official Launch of LoveMerino

Official Launch of LoveMerino

On Thursday night we celebrated the Launch of our first collection in Sydney. Kate from “Stem boutique” hosted the event in her beautiful design store in Balmain.

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Shibori Collaboration

Shibori Collaboration

Shibori (Stanmore, NSW) is a creative partnership between Pepa Martin and Karen Davis who use traditional methods of Japanese Shibori dying. 
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Leif Gift

Leif Gift

To celebrate the release of our first collection we wanted to partner with a brand to offer a special gift with pre orders as a thank you to our early supporters.
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Collection One - Glenwood Summer

Collection One - Glenwood Summer

For one of the first release of scarves we decided to come up with a design inspired by our garden at Glenwood which has a history of its own. 
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Our First Photo Shoot

Our First Photo Shoot

A special guest on the day was my beautiful dad, Marto, who won the heart of everyone on the shoot. He started at the back of the studio, quietly standing and observing all the action and by the end of the day he was suddenly our hand model!
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Collection One - Paper Daisy

Collection One - Paper Daisy

What better inspiration for our first collection of limited edition Merino scarves than the plants that grow at “Glenwood"! Our graphic designer Manuela Strano spent a weekend at the farm earlier in the year sketching and taking photos of the native grasses and other botanicals that grow on the property.
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A Logo for LoveMerino

A Logo for LoveMerino

Our brief was to come up with something that reflected our values and included imagery of hearts, merino, wool, fibre, fleece, crimps and quality …. easy right!
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