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Journal

Hi! My name is Pip Smith. Together with my husband Norm and our 5 children, we are the current custodians of our property called ‘Glenwood’. I hope you enjoy reading my journal - tales into country life in Australia, behind the scenes of our brand and insights into sustainable and ethical Merino farming.



Photo Shoot - Spring 2017

Photo Shoot - Spring 2017

Photo shoots are such exciting times for LoveMerino! It’s one of those rare days where we are all physically together and seeing the samples for the first time.
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Fashion Revolution

Fashion Revolution

You may have heard of the campaign "Fashion Revolution" – it got our attention as it brings to light the makers behind each garment or label.
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Publisher Textiles

Publisher Textiles

Publisher’s Leichhardt factory is an eclectic dream, full of vintage treasures and typewriters, street art, motorbike parts and even a life size cow perched above the heat setter.
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Mothering Up

Mothering Up

Spring time is very exciting at Glenwood Merinos – it is when all our baby lambs are born. We have 1000 stud ewes giving birth to approximately 1,300 baby lambs.
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Official Launch of LoveMerino

Official Launch of LoveMerino

On Thursday night we celebrated the Launch of our first collection in Sydney. Kate from “Stem boutique” hosted the event in her beautiful design store in Balmain.

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Shibori Collaboration

Shibori Collaboration

Shibori (Stanmore, NSW) is a creative partnership between Pepa Martin and Karen Davis who use traditional methods of Japanese Shibori dying. 
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Leif Gift

Leif Gift

To celebrate the release of our first collection we wanted to partner with a brand to offer a special gift with pre orders as a thank you to our early supporters.
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Our First Photo Shoot

Our First Photo Shoot

A special guest on the day was my beautiful dad, Marto, who won the heart of everyone on the shoot. He started at the back of the studio, quietly standing and observing all the action and by the end of the day he was suddenly our hand model!
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Welcome to Glenwood

Welcome to Glenwood

Hi! My name is Pip Smith. Together with my wonderful husband Norm and our beautiful family we are the current custodians of our property/farm/ranch (depending where you live!) called “Glenwood”.
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Dungarees, Jacky Howes and Moccasins

Dungarees, Jacky Howes and Moccasins

The shearer’s outfit is generally dungarees (pants with double thickness of material in the front and lower back of the leg) a “Jacky Howe” (blue sleeveless singlet named after one of the best shearers in Australia) and non-slip moccasins (shoes) made from felt.
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Collection One - Paper Daisy

Collection One - Paper Daisy

What better inspiration for our first collection of limited edition Merino scarves than the plants that grow at “Glenwood"! Our graphic designer Manuela Strano spent a weekend at the farm earlier in the year sketching and taking photos of the native grasses and other botanicals that grow on the property.
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A Logo for LoveMerino

A Logo for LoveMerino

Our brief was to come up with something that reflected our values and included imagery of hearts, merino, wool, fibre, fleece, crimps and quality …. easy right!
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