Slow Fashion Success Five Generations in the Making

Slow Fashion Success Five Generations in the Making

Our family owned fashion business from Wellington, NSW is building on its domestic and international success producing a collection of certified ethical, sustainable, and collectable Merino garments that can be traced right back to a flock of sheep on their farm.

Lovemerino is the culmination of 5 generations of persistence and passion of a Merino farming family from Wellington who are bringing their inspiring story to the world.

The response to our first three collections of designer limited edition Merino scarves and accessories has been overwhelming.

The interest in our story and support for our vision has been amazing, not just here in Australia but from countries like the US, Germany, Netherlands, Italy and the United Kingdom.

Consumers around the world are becoming increasingly discerning about the ethical and sustainable aspects of fashion. They want to know where the product comes from, how it was produced and the story behind the brand.

Lamb at Glenwood Merino

We have an amazing story and want to share it with the world. Lovemerino is not just a farming business but a way of life as we aim to achieve a harmonious balance between the environment, animals, business and our family.”

Our family farm was one of the first and now growing number of the farms in Australia to be certified under the Responsible Wool Standard which is a voluntary global standard that addresses the welfare of sheep and of the land they graze on. We are always looking to continuously improve animal welfare and ceased mulesing in 2005.

Lovemerino has embraced the “slow fashion” ethos by working in small scale production with local Australian manufacturers (AB Knitwear), artists (Manuela Strano) and design houses (Shibori and Publisher Textiles) to produce limited edition pieces (1 of 50) inspired by the land we love so much.

The iconic family owned maker AB Knitwear is our new manufacturing partner. The Melbourne-based company has been producing the finest 100% Australian grown fine Merino knitwear since 1979.

We are also excited to continue our partnership with the amazing ladies, Pepa Martin and Karen Davis from Shibori in Sydney to hand dye an exciting new range of scarves, throws, baby wraps, shrugs and neck warmers using traditional Japanese methods. Working in a seasonal colour palette Shibori designs bleed softly with the Merino creating stunning tonal variations and patterns.

2021 Range of Shibori scarves

We feel very blessed that our lifelong dream has become reality and we have to pinch ourselves on our success so far. All our previous limited edition designs have sold out and we've expanded from direct sales to wholesaling to select retailers.

We are excited to share our collection of luxury Merino accessories and want to build an inclusive community with our friends around the world that share our passion for ethical Merino and feel part of our family.

Love Merino’s collection is available through the company’s website and select retail stores around Australia.


View our Store

We love our merinos. We know you will love our story.


AB Knitwear
AB Knitwear, first established in 1979, is an iconic Australian producer of 100% Australian grown Fine Merino wool knitwear. All garments are manufactured in a Family owned, modern, well equipped factory in Brunswick, Victoria Australia and are knitted and manufactured under tight, well established quality control procedures. Decades of experience combined with electronic knitting technology ensure that all garments maintain quality and wearability standards equal to any in the world.



 (Stanmore, NSW) is a creative partnership between Pepa Martin and Karen Davis who use traditional methods of Japanese Shibori dying. We have worked closely with this dynamic duo over the last 3 years to experiment with colour and pattern on Merino, creating original pieces each dyed individually by hand in Sydney.


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