Official Launch of LoveMerino

Official Launch of LoveMerino

On Thursday night we celebrated the Launch of our first collection in Sydney.

Kate from “Stem boutique” hosted the event in her beautiful design store in Balmain – this is our first wholesale account which is a great milestone for LoveMerino. Kate carries a range of fashion, jewellery, home and tableware from around the world.

We did a beautiful but simple window. Kate had loaned us the clothes for our model shoot so it seemed fitting to dress the mannequin in the same light grey linen dress paired with our dip dyed charcoal and plum scarf. It was great to see the boxed finished products fill the store – after months of hard work and an industrious working bee last weekend.

With Christmas coming (9 weeks!) the window will come out in about a week. If you get a chance to go drop in let us know what you think. The address is 295 Darling St, Balmain.

Stem has a great outdoor space at the back - Ian set up a bar with great local Prithie wines from Molong  central west, NSW, and Sarah Rich’s Oliver and his 2 friends – Naseem and Izzie were our waiters which was terrific! We even ran out of bubbles which is a sign of a good night!

Tess prepared the food for the evening – beautiful Simon Johnson cheeses with dehydrated oranges, sourdough, crackers, grapes, fig paste, chutneys and chocolate. Caroline from “Dandi Designs" brought a beautiful plate of roast beef rolled with rocket and horseradish.

The store was packed to the rafters with a great show of support for us as individuals and for the brand LoveMerino. We think we had about 80 people including kids - including Ian’s mum Jean and little Daisy. Jean brought some hand picked flowers from the Glenwood garden with her and Pip brought beautiful bunches of lavender from her garden. 

Pip gave a heart felt speech about the LoveMerino journey and we premiered our new videos for the first time which were fantastic - they really told our story. Our filming gurus Marcus and Liz did a great job and they both came along as well. Coming soon to our website.

The stars of the evening were ‘Vegemite’ and ‘Fried Eggs’ the two merino rams which Norm patiently drove down. Norm even let Tess’ daughter Indie name them.

They were really well behaved and everyone got a pat - it was big effort but Norm was really gracious about bringing them in and out of the store (only one poo on exit). One passer by commented ‘well now I’ve seen everything in Balmain’. 

It really felt like a team effort and there was a great energy on the night. 

A huge thanks to Kate & Caitlyn at Stem (295 Darling St, Balmain), our photographer on the night Greg Marsden, Lizz and Marcus for the amazing videos, Sally Gosper from Simon Johnson for the delicious cheeses, Ed, Jim and Dave Swift from Printhie Wines (Molong), and all of our wonderful friends, family and supporters who attended the launch.


We can now look forward to our local launch in Wellington on Thursday 10 November!

The Love Merino Team

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